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    Marketing Basics

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    340_Marketing_Basics.pdf (228.8Kb)
    Date
    2011
    Author
    O'Kane, Brian
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    Abstract
    A quick introduction to the basics of marketing, aimed at people starting a business for the first time. Content: Introduction, market research, image, the 4ps of the marketing mix, product, price, place, promotion, advertising, personal selling, public relations, customer service, export, an outline marketing plan, about the author: brian o'kane, oak tree press.
    URI
    https://lib.hpu.edu.vn/handle/123456789/22097
    Collections
    • Sociology [3808]

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