Marketing Basics

dc.contributor.author	O'Kane, Brian	en_US
dc.date.accessioned	2016-07-06T01:18:07Z
dc.date.available	2016-07-06T01:18:07Z
dc.date.issued	2011	en_US
dc.identifier.isbn	9781846210365	en_US
dc.identifier.isbn	9781846210341	en_US
dc.identifier.other	HPU2160340	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/22097
dc.description.abstract	A quick introduction to the basics of marketing, aimed at people starting a business for the first time. Content: Introduction, market research, image, the 4ps of the marketing mix, product, price, place, promotion, advertising, personal selling, public relations, customer service, export, an outline marketing plan, about the author: brian o'kane, oak tree press.	en_US
dc.format.extent	24 p.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en	en_US
dc.publisher	Oak Tree Press	en_US
dc.subject	Marketing	en_US
dc.subject	Business	en_US
dc.subject	Market research	en_US
dc.title	Marketing Basics	en_US
dc.type	Book	en_US
dc.size	228 KB	en_US
dc.department	English resources	en_US