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  • Research Methods for Leisure and Tourism 

    Veal, Anthony James (Pearson, 2017)
    Now in its fifth edition, Research Methods for Leisure and Tourism has become the ultimate reference text for both students enrolled in undergraduate and postgraduate degrees and practising managers. This book combines ...
  • Smart retail : winning ideas and strategies from the most successful retailers in the world 

    Hammond, Richard (Pearson, 2017)
    SMART RETAIL IS THE HOW-TO RETAIL BIBLE. Smart Retail reveals what the most successful retailers in the world know and how you can apply their secrets to your own business. Fully revised and updated, this new edition ...
  • Intellectual property law 

    Farrand, Benjamin; Howell, Claire (Pearson, 2017)
    Intellectual property law is a demanding but rewarding and enjoyable subject. It covers a range of diverse rights, some of which have little in common with others. Students should keep in mind that, although some rights ...
  • Brilliant marketing : become a brilliantly effective marketer in today’s chaotic world, regardless of the size of your budget 

    Hall, Richard (Pearson, 2017)
    This completely refreshed edition of Brilliant Marketing helps you market in the world as it is now, not how it was in 2012. Since then, a quiet revolution has happened and it’s intensifying. Anyone who is starting their ...
  • Business finance : Theory and practice 

    Mclaney, Eddie (Pearson, 2017)
    This book attempts to deal with fnancing and investment decision making, with par ticular focus on the private sector of the UK economy. Its approach is to set out the theories that surround each area of fnancial decision ...

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