Chapter 1: The Challenges of Growth. Three Fundamentals. Thinking Integratively About Customer Value, Competitive Position, and Capabilities. Chapter Summary and Looking Ahead. Chapter 2: Introduction to 3-Circle Analysis. ...

Our goal is to provide students with a textbook that is up to date and comprehensive in its coverage of legal and regulatory issues—and organized to permit instructors to tailor the materials to their particular approach. ...

Chapter 1: Mastering Strategy: Art and Science. Chapter 2: Leading Strategically. Chapter 3: Evaluating the External Environment. Chapter 4: Managing Firm Resources. Chapter 5: Selecting Business-Level Strategies. Chapter ...

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that ...

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing ...

Chapter 1: Competing in a Global World. Chapter 2: The Globalization of Companies and Industries. Chapter 3: Generic Strategies for Global Value Creation. Chapter 4: Global Strategy as Business Model Change. Chapter 5: ...

Corporate Governance by de Kluyver is a primer on corporate governance. It is designed to help students understand corporate governance by looking at the subject from both a macro- and micro-perspective. Historical data ...

This is Volume 2 in a three volume series written for Contracts Law. Its orginal title was "Collaborative Teaching Materials for Contracts." The first semester of law school is mostly about learning to speak a new legal ...

Never before have strategic leaders been confronted with so much overwhelming change. The traditional approach is to teach the leader or leaders how to direct or control the organizations’ reaction on a monthly, weekly, ...

Chapter 1: Introduction to Sustainable Business and Sustainable Business Core Concepts and Frameworks. Chapter 2: The Science of Sustainability. Chapter 3: Government, Public Policy, and Sustainable Business. Chapter 4: ...