Chapter 1: The Challenges of Growth. Three Fundamentals. Thinking Integratively About Customer Value, Competitive Position, and Capabilities. Chapter Summary and Looking Ahead. Chapter 2: Introduction to 3-Circle Analysis. ...

Chapter 1: What is Marketing? 1.1 Defining Marketing. 1.2 Who Does Marketing? 1.3 Why Study Marketing? 1.4 Themes and Organization of This Book. 1.5 Discussion Questions and Activities. Chapter 2: Strategic Planning. 2.1 ...

Chapter 1: Introduction to Law. Chapter 2: The Court System. Chapter 3: Litigation. Chapter 4: Alternative Dispute Resolution. Chapter 5: The Constitution. Chapter 6: Contracts. Chapter 7: Torts. Chapter 8: The Property ...

Chapter 1: Introduction to Sustainable Business and Sustainable Business Core Concepts and Frameworks. Chapter 2: The Science of Sustainability. Chapter 3: Government, Public Policy, and Sustainable Business. Chapter 4: ...

Business English for Success is a creative solution to a common challenge across Business Communication courses: Business English or Business Presentations? Some classes place an equal emphasis on oral and written ...

eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that ...

This book discusses how, in a practical way, to overcome the limitations of the lean approach to transforming manufacturing systems as well as related in-plant, plant-to-plant, and plant-tocustomer logistics. The primary ...

Developing New Products and Services by Sanders is an outstanding contribution to market research. The book focuses on the upfront activities and ideas for new product and service development. A central theme of Developing ...

This is the first in a series of Contracts casebooks. It was originally titled "Collaborative Teaching Materials for Contracts." The first semester of law school is mostly about learning to speak a new legal language (but ...

Corporate Governance by de Kluyver is a primer on corporate governance. It is designed to help students understand corporate governance by looking at the subject from both a macro- and micro-perspective. Historical data ...