Vai trò của kinh tế tư nhân trong việc nâng cao chất lượng dịch vụ du lịch tại các điểm đến ở Hải Phòng

Abstract

Currently, Hai Phong's tourism industry is experiencing strong growth, demonstrating the increasingly important role of the private sector in improving service quality and destination competitiveness. This article will focus on analyzing the role of private enterprises at typical destinations such as Cat Ba, Do Son, and the city center. The study uses the SERVQUAL theoretical framework, destination competitiveness theory, and qualitative research methods combined with surveys of private tourism service businesses, expert interviews, and descriptive statistical analysis. The results show that the private sector plays a significant role in upgrading infrastructure, improving core service quality, developing new products, promoting innovation, and applying digital transformation.