Essentials of Entrepreneurship and Small Business Management, Global Edition

Abstract

Entrepreneurship is a fast-growing and ever-changing discipline. People of all ages, backgrounds, and nationalities are launching businesses of their own and, in the process, are reshaping the world’s economy. The purpose of this book is to open your mind to the possibilities, the challenges, and the rewards of owning your own business and to provide the tools you will need to be successful if you choose the path of the entrepreneur. It is not an easy road to follow, but the rewards—both tangible and intangible—are well worth the risks. Not only may you be rewarded financially for your business ideas, but like entrepreneurs the world over, you will be able to work at something you love! Now in its eighth edition, Essentials of Entrepreneurship and Small Business Management has stood the test of time by bringing you the material you need to launch and manage a small business successfully in a hotly competitive environment. In writing this edition, we have worked hard to provide plenty of practical, “hands-on” tools and techniques to make new business ventures successful. Many people launch businesses every year, only some of them succeed. This book provides the tools to help teach students the right way to launch and manage a small business with the staying power to succeed and grow.