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    Saving Face in Business: Managing Cross-Cultural Interactions

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    Date
    2018
    Author
    Merkin, Rebecca S.
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    Abstract
    This book explains the subtle maneuvers of what researchers call “facework” and demonstrates the vital role it plays in the success or failure of cross-cultural interactions. Building on Geert Hofstede’s seminal research on cultural dimensions, Merkin synthesizes more recent research in business, communication, cross-cultural psychology and sociology to offer a model for better understanding facework. Additionally, Merkin’s model shows how particular communication strategies can facilitate more successful cross-cultural interactions. The first book of its kind to focus on the practical aspects of employing face-saving, it is a needed text for academics, students, and business professionals negotiating with organizations from different cultures.
    URI
    https://lib.hpu.edu.vn/handle/123456789/31372
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    • Sociology [3808]

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