Bcom (with Printed Access Card)

Abstract

Created through a "student-tested, faculty-approved" review process, Lehman/DuFrene's BCOM3 offers an engaging, accessible solution to accommodate the diverse lifestyle of today's learners. Interactive, engaging coverage of the latest business communication developments promises to keep the reader turning page after page within a streamlined design that connects the reader to the latest happenings in business communication as well as the skills critical for success. A full suite of learning tools includes innovative resources, such as Write Experience for immediate feedback on writing and CourseMate for online interactive support.