Marketing and management models : a guide to understanding and using business models

Abstract

Strategic planning in business, and case history analysis in an academic setting, both use a number of management models to identify the risks and opportunities, which are available to an organization. Many newcomers to the business world do not have a background in research, so they are not sure which factors are important and how to start gathering information to plug into the models. This book describes the structure of many of the most popular marketing and management models. It comments on the strategic importance of the model, and then provides step-by-step advice on implementation. Importantly the reader knows 'where to start'. It identifies the key information necessary to be able to apply the model. One then has the basis for a sensible analysis from which s/he can identify trends and relationships between factors in the market. The final step for the reader is to apply their mind to the ramifications of the trends for the organization. 'Marketing and Management Models: A Guide to Understanding and Using Business Models' is an invaluable tool for mid-level managers, MBA and other business study students to help them get the most out of management models. This book puts the power of information within everybody's reach.