Sociology

Permanent URI for this collectionhttps://lib.hpu.edu.vn/handle/123456789/21983

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Now showing 1 - 20 of 3808

Retailing Management, Eighth Edition
(McGraw Hill, 2011) Levy, Michael; Weitz, Barton
Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors’ objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Proctor and Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, “good read” for students. The Eighth Edition maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services.
Retailing Management, Eleventh Edition
(McGraw Hill, 2022) Levy, Michael; Grewal, Dhruv; Weitz, Barton A.
Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. The authors focused on five important factors that delineate outstanding retailers: - Use of big data and analytical methods for decision making - Social media and mobile channels for communicating with customers and enhancing their shopping experience - Issues involved in providing a seamless multichannel experience for customers - Engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions - Impact of globalization on the retail industry. The 11th edition features new chapter content exploring “Digital Retailing” by introducing the 7C framework, influencer marketing and discussing AI in retailing analytics. Coverage on the impact of COVID-19 pandemic specifically retailing strategy, customer buying behavior and supply chain management have also been added to showcase industry disrupters. Additionally, new cases exploring Amazon’s Just Walk Out checkout technology, Wayfair's new technology to connect with its customers, and HandM’s digital strategy and has been incorporated to ensure currency. This text is the only retail management educational product in the market that offers an integrated digital learning platform, McGraw Hill - Connect. Connect allows students an interactive experience to demonstrate understanding of the key elements through our application-based activities, video cases, case analyses, marketing analytics toolkits and matching questions. Keep your course current by subscribing to the Levy/Weitz/Grewal Retailing Management blog (http://www.theretailingmanagement.com ), which brings current retailing management issues to your class, complete with discussion questions.
Warehouse Management A complete guide to improving efficiency and minimizing costs in the modern warehouse, Third Edition
(Kogan Page, 2018) Richards, Gwynne
Offering comprehensive advice on all aspects of managing a warehouse, the third edition of Warehouse Management is an ideal guide and detailed reference book for anyone looking to gain a real insight into warehouse operations. It examines everything from the latest technological advances, operations and people management to current environmental issues. This third edition of Warehouse Management includes definitive updates across the industry, such as the vast expansion of warehouse technology and robotics, warehouse design and the increasing challenges posed by e-commerce. Gwynne Richards tackles the core challenges for today's managers, offering experienced advice on how to reduce lead times, increase productivity and improve customer service. Revamped with more practical case studies and an array of downloadable warehouse tools, this new edition of Warehouse Management includes useful warehouse audit checklists and is firmly supported with insightful photographs, video links and projections.
Inbound marketing: get found using Google, social media, and blogs
(Wiley, 2014) Halligan, Brian; Shah, Dharmesh
Raise your hand if you know a business that would like more visitors to its website, more leads for its sales team—and more customers to fuel growth. Chances are your hand is up. We all know businesses that want to grow. There are millions of them. Since you’re reading this book, chances are, your business is one of them. Now, raise your hand if you love getting cold calls from eager salespeople during dinner. Or spam e-mails with irrelevant offers in your inbox. How about popup ads when you’re trying to read an article on the Internet? No hands up? Didn’t think so. And, as it turns out, most other people share your sentiment. The problem is that there’s a fundamental mismatch between how organizations are marketing and selling their offerings—and the way that people actually want to shop and buy. We all want to help our organizations grow, but nobody (including marketers) likes the way we are commonly
Driving Digital Strategy: A Guide to Reimagining Your Business
(Harvard Business Review Press, 2018) Gupta, Sunil
Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The "New York Times," formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In "Driving Digital Strategy," Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at "Fortune" 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, "Driving Digital Strategy" is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
Marketing 4.0: Moving from Traditional to Digital
(Wiley, 2016) Kotler, Philip; Kartajaya, Hermawan; Setiawan, Iwan
Marketing has changed forever—this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer. this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen. Discover the new rules of marketing Stand out and create WOW moments Build a loyal and vocal customer base Learn who will shape the future of customer choice Every few years brings a "new" marketing movement, but experienced marketers know that this time its different. it's not just the rules that have changed, it's the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Thiên nga đen
(Tổng hợp TP. HCM, 2011) Nassim Nicholas Taleb
Trước khi khám phá ra thiên nga đen tồn tại trên đời (ở Úc), người ta vẫn tin rằng tất cả chim thiên nga đều có bộ lông màu trắng. Phát hiện bất ngờ và thú vị này đã làm thay đổi toàn bộ thế giới quan của nhân loại về loài thiên nga. Nasim Nicholas Taleb - giáo sư ưu tú chuyên về quản trị rủi ro tại Viện Kỹ thuật Bách Khoa, Đại học New York, chuyên gia hàng đầu về chống khủng hoảng kinh tế, đã dựa vào sự kiện trên để đưa ra khái niệm "thiên nga đen" - hiện tượng mà chúng ta cho là không thể xảy ra, nhưng cuối cùng lại diễn ra và dẫn đến việc chúng ta phải xác định lại hiểu biết của mình về thế giới. Để giúp bạn hình dung đầy đủ về một đề tài khá thú vị, Nasim Taleb đã viết cuốn sách: “Thiên nga đen - Xác suất cực nhỏ, tác động cực lớn”. Kể từ lần đầu xuất bản năm 2007, cuốn sách đã nhận được rất nhiều ý kiến trái chiều, nhưng theo thời gian, quan điểm của tác giả đã được kiểm chứng.
Principles Of Economics, Ninth Edition
(Cengage, 2021) Mankiw, N. Gregory
Economics is a study of mankind in the ordinary business of life.” So wrote Alfred Marshall, the great 19th-century economist, in his textbook, Principles of Economics. We have learned much about the economy since Marshall’s time, but this definition of economics is as true today as it was in 1890, when the first edition of his text was published.
The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
(Crown Business, 2011) Ries, Eric
Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs - in companies of all sizes - a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.
English for International Tourism Pre-Intermediate - Workbook
(Longman, 2006) Dubicka, Iwonna; O’Keeffe, Margaret
English for International Tourism Pre-Intermediate provides a multi-level series for students who need professional communication within the hotel and tourism industries. Explores top tourist destinations using material taken from Dorling Kindersleys Eyewitness Travel Guides. Brings the world of work into the classroom. Provides effective communication strategies for workplace situations. Develops language awareness through an integrated syllabus.
Everyday English for Hospitality Professionals
(Compass Publishing, 2007) Zwier, Lawrence J.; Caplan, Nigel
Everyday English for Hospitality Professionals helps future workers in the hotel and restaurant fields develop the English vocabulary needed to interact with customers and colleagues. With vivid pictures and clear captions, Everyday English for Hospitality Professionals presents essential language structures for such common functions as welcoming a guest, bringing luggage to a room, taking a meal order, and finding medical care for a guest. Using the popular picture-process format, Everyday English for Hospitality Professionals presents essential language in a clear and practical format. The characters and situations in the book coordinate with the award-winning software package, Hospitality English, from DynEd International. Key Features - Vibrant full-color illustrations - Vocabulary for more than 60 essential hospitality functions - In-depth Culture and Language notes - Special sections about good practices for hospitality professionals - Natural, idiomatic English - Free audio CD includes dialogs from each chapter
Oxford English for Careers: Tourism 1: Student's Book
(Oxford University Press, 2010) Walker, Robin; Harding, Keith
A new, up- to-date course where you learn what you need to know lor career in tourism.
Oxford English for Careers: Tourism 2: Student's Book
(Oxford University Press) Walker, Robin; Harding, Keith
A new, up- to-date course where you learn what you need to know lor career in tourism.
Oxford English for Careers: Tourism 1: Teacher's Resource Book
(Oxford University Press, 2010) Walker, Robin; Harding, Keith
A new, up- to-date course where you learn what you need to know lor career in tourism.
Career Paths - Tourism: Student's Book
(Express Publishing, 2011) Evans, Virginia; Dooley, Jenny; Garza, Veronica
Career Paths: Tourism is a new educational resource for tourism professionals who want to improve their English communication skills in a work environment. Incorporating career-specific vocabulary and contexts, each unit offers step-by-step instruction that immerses students in the four key language components: reading, listening, speaking and writing. Career Paths: Tourism presents subject matter including reservations, health concerns, money issues, tours and career options.
Resorts: Management and Operation, Second Edition
(Wiley, 2008) Mill, Robert Christie
Effectively Develop and Manage a Resort Property-Revised and Updated In recent years, the definition of ''resort'' has expanded to include any facility that provides recreation and entertainment in combination with lodging. Revised and updated for these changes, Resorts: Management and Operation, Second Edition covers both new trends, like the increasing popularity of timeshares and cruise ships, and tried-and-true businesses like ski areas, golf resorts, spas, and casinos. The book provides a comprehensive look at how today's industry classifies, develops, markets, and manages these various properties. In addition to covering new growth areas in the resort field, this Second Edition also features a wide range of resources for learning, including: * New chapters on cruise ships, specialty resorts, and casinos, highlighting the newest trends in the industry * New resort case studies in each chapter * Expanded coverage on spas, pools, and indoor waterparks * Quick Getaway sidebars, showing practical examples and applications of theories discussed in the book * Updated statistics throughout the text that reflect the latest industry information * Enhanced discussions of the importance of developing facilities from an environmentally conscious and business-smart perspective so that the integrity of the natural base is maintained Students on their way to a career in resorts, as well as professionals seeking to update or improve their understanding of the business, will find Resorts: Management and Operation, Second Edition the key to success in this exciting industry.
The Business of Resort Management
(Elsevier, 2008) Murphy, Peter
How can owners and managers ensure that their considerable capital investments will return a competitive return on their investments? How can users and owners be sure they enjoy the promises of tantalizing marketing and real estate claims? Managing Sustainable Resorts Profitably combines business management principles with environmental and social concerns to offer development solutions to these questions. By taking an holistic and contemporary approach to the problem of developing sustainable tourism operations, this book provides a comprehensive assessment of the strategies that need to be considered by various governments, developers and, in particular, the customer-investor. The major features of resort development covered by this book include:.Environmental scanning of principal external and internal influential factors.The curse and blessings of seasonality.Competition for people's recreation and retirement dollars.Guest activity programming.Environmental issues.Cruise ships as mobile resorts.Staffing issues in isolated areas.Financial challenges for owners and operators alike.Risk Management.Mutually beneficial options for various stakeholdersBased on an analysis of global resort opportunities and trends, the book focuses on those generic features that differentiate regional resort management from urban-centric management needs and priorities. Using comparative case studies the author emphases best case/benchmark examples of a range of resorts - large and small, urban and rural - to illustrate what can be achieved. ?·Identifies the challenges and options facing developers and investors in creating successful and sustainable resorts?·Focuses on the different needs and priorities of urban and rural resorts using comparative international case studies?·Uses logical and helpful division of internal (e.g. property management) and external (e.g. market needs) challenges and strategies.
English for International Tourism Pre-Intermediate - Student's Book
(Longman, 2004) Dubicka, Iwonna; O’Keeffe, Margaret
English for International Tourism Pre-Intermediate provides a multi-level series for students who need professional communication within the hotel and tourism industries. Explores top tourist destinations using material taken from Dorling Kindersleys Eyewitness Travel Guides. Brings the world of work into the classroom. Provides effective communication strategies for workplace situations. Develops language awareness through an integrated syllabus.
Entertainment Management: Towards Best Practice
(CAB International, 2014) Moss, Stuart; Walmsley, Ben
Following on from The Entertainment Industry: An Introduction, Entertainment Management takes the next step in the development of entertainment as a practice and as an academic subject. Aimed at higher level undergraduates, the book discusses best practices in the entertainment industry, profiling a different discipline per chapter, each one a branch of entertainment that offers employment opportunities within the sector. Fields include marketing, P.R., the media, live events, artist management, arts and culture, consultancy and visitor attractions. The book reflects the knowledge students will need for real world of entertainment management such as technical standards, business management, people management, economic aspects and legal issues. Each chapter discusses the background of the discipline, best practice management principles, issues in the wider environment, case studies of real organizations and future trends.
Warehouse Management: A complete guide to improving efficiency and minimizing costs in the modern warehouse, Second Edition
(Kogan Page, 2014) Richards, Gwynne
This book has been written in such a way that it will be a useful reference point for staff involved in the day-to-day operations of a warehouse. senior managers who require a basic understanding of warehouses. designers and planners. external agencies needing a basic understanding. and, finally, those who are considering a career in warehousing and logistics. Through the use of case studies and examples, the author shares fundamental tools and processes that have been prevalent in the industry over the years and have been instrumental in assisting managers to increase efficiency and reduce costs.

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