Better Business Decisions from Data: Statistical Analysis for Professional Success

Abstract

Among other things, this book covers: How statistics can help you assess the probability of a successful outcome How data is collected, sampled, and best interpreted. How to make effective forecasts based on the data at hand. How to spot the misuse or abuse of statistical evidence in advertisements, reports, and proposals. How to commission a statistical analysis. Arranged in seven parts-Uncertainties, Data, Samples, Comparisons, Relationships, Forecasts, and Big Data-Better Business Decisions from Data is a guide for busy people in general management, finance, marketing, operations, and other business disciplines who run across statistics on a daily or weekly basis. You’ll return to it again and again as new challenges emerge, making better decisions each time that boost your organization’s fortunes-as well as your own.