Small Business Management in the 21st Century

Abstract

Chapter 1: Foundations for Small Business. Chapter 2: Your Business Idea: The Quest for Value. Chapter 3: Family Businesses. Chapter 4: E-Business and E-Commerce. Chapter 5: The Business Plan. Chapter 6: Marketing Basics. Chapter 7: Marketing Strategy. Chapter 8: The Marketing Plan. Chapter 9: Accounting and Cash Flow. Chapter 10: Financial Management. Chapter 11: Supply Chain Management: You Better Get It Right. Chapter 12: People and Organization. Chapter 13: The Search for Efficiency and Effectiveness. Chapter 14: Icebergs and Escapes. Chapter 15: Going Global: Yes or No? Chapter 16: Appendix: A Sample Business Plan.