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Now showing items 31-40 of 47
Principles of Marketing
(University of Minnesota Libraries Publishing, 2015)
Chapter 1: What is Marketing? 1.1 Defining Marketing. 1.2 Who Does Marketing? 1.3 Why Study Marketing? 1.4 Themes and Organization of This Book. 1.5 Discussion Questions and Activities. Chapter 2: Strategic Planning. 2.1 ...
Six Steps To Job Search Success
(The Saylor Foundation, 2011)
Chapter 1: Your Life Dictates Your Job Search, Not the Reverse. Chapter 2: Overview of the Six-Step Job Search Process. Chapter 3: Step 1: Identify Your Job Search Targets. Chapter 4: Step 2: Create a Compelling Marketing ...
Introduction to Contracts, Sales and Product Liability
(The Saylor Foundation, 2012)
Chapter 1: Introduction to Law and Legal Systems. • Chapter 2: Corporate Social Responsibility and Business Ethics. • Chapter 3: Courts and the Legal Process. • Chapter 4: Constitutional Law and US Commerce. • Chapter 5: ...
International Business
(The Saylor Foundation, 2011)
Chapter 1: Introduction. Chapter 2: International Trade and Foreign Direct Investment. Chapter 3: Culture and Business. Chapter 4: World Economies. Chapter 5: Global and Regional Economic Cooperation and Integration. Chapter ...
Introduction to the Law of Property, Estate Planning and Insurance
(The Saylor Foundation, 2012)
Chapter 1: Introduction to Law and Legal Systems. • Chapter 2: Corporate Social Responsibility and Business Ethics. • Chapter 3: Courts and the Legal Process. • Chapter 4: Constitutional Law and US Commerce. • Chapter 5: ...
Launch! Advertising and Promotion in Real Time
(The Saylor Foundation, 2009)
Chapter 1: Meet SS+K: A Real Agency Pitches a Real Client. Chapter 2: A User’s Manual: Advertising, Promotion, and Marketing Essentials. Chapter 3: Advertising and Society. Chapter 4: Consumers and the Communications ...
Fundamentals of Business
(Virginia Tech Libraries, 2016)
Virginia Tech Libraries and the Pamplin College of Business are pleased to announce publication of Fundamentals of Business, a full color, 440+ page free online textbook for Virginia Tech’s Foundations of Business course. ...
Business Law and the Legal Environment
(The Saylor Foundation, 2012)
Our goal is to provide students with a textbook that is up to date and comprehensive in its coverage of legal and regulatory issues—and organized to permit instructors to tailor the materials to their particular approach. ...
Law for Entrepreneurs
(The Saylor Foundation, 2012)
Chapter 1: Introduction to Law and Legal Systems. • Chapter 2: Corporate Social Responsibility and Business Ethics. • Chapter 3: Courts and the Legal Process. • Chapter 4: Constitutional Law and US Commerce. • Chapter 5: ...
Foundations of Business Law and Legal Environment
(The Saylor Foundation, 2013)
Mayer, Warner, Siedel and Lieberman's Foundations of Business Law and the Legal Environment is an up-to-date textbook with comprehensive coverage of legal and regulatory issues for your introductory Legal Environment or ...