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eMarketing: The Essential Guide to Online Marketing
(The Saylor Foundation, 2010)
eMarketing: The Essential Guide to Online Marketing is a textbook intended for third and fourth year marketing students and draws on both academic theory and practical experience. The book offers students information that ...
eMarketing: The Essential Guide to Marketing in a Digital World
The newly updated edition - based on Quirk's unique Think, Create, Engage, Optimise structure and processes - includes chapters on the latest marketing trends as well as updated facts and figures and all new real-world ...