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    Principles of Marketing 

    Tanner, Jeff; Raymond, Mary (University of Minnesota Libraries Publishing, 2015)
    Chapter 1: What is Marketing? 1.1 Defining Marketing. 1.2 Who Does Marketing? 1.3 Why Study Marketing? 1.4 Themes and Organization of This Book. 1.5 Discussion Questions and Activities. Chapter 2: Strategic Planning. 2.1 ...

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    AuthorRaymond, Mary (1)Tanner, Jeff (1)Subject
    Business (1)
    Management (1)Marketing (1)
    Principles (1)
    ... View MoreDate Issued
    2015 (1)
    Has File(s)Yes (1)

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