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Business Communication for Success
(University of Minnesota Libraries Publishing, 2015)
Business Communication for Success (BCS) provides a comprehensive, integrated approach to the study and application of written and oral business communication to serve both student and professor. This series features ...
Principles of Marketing
(University of Minnesota Libraries Publishing, 2015)
Chapter 1: What is Marketing? 1.1 Defining Marketing. 1.2 Who Does Marketing? 1.3 Why Study Marketing? 1.4 Themes and Organization of This Book. 1.5 Discussion Questions and Activities. Chapter 2: Strategic Planning. 2.1 ...
Mastering Strategic Management
(University of Minnesota Libraries Publishing, 2015)
Chapter 1: Mastering Strategy: Art and Science. Chapter 2: Leading Strategically. Chapter 3: Evaluating the External Environment. Chapter 4: Managing Firm Resources. Chapter 5: Selecting Business-Level Strategies. Chapter ...
Information Strategies for Communicators
(University of Minnesota Libraries Publishing, 2015)
Lesson 1. Personal / Professional Skills of Successful Communicators. 1.1 EQ vs IQ. 1.2 Attributes Employers Desire. 1.3 Team Membership Skills. 1.4 Values for Success. 1.5 Resources. Lesson 2. Information Strategy Process ...