Browsing Học liệu mở OER by Author "Watson, Richard T."
Now showing items 1-1 of 1
-
Electronic Commerce: The Strategic Perspective
Watson, Richard T.; Berthon, Pierre; Pitt, Leyland F.; Zinkhan, George M. (Campus Manitoba, 2014)This book contains eight chapters. Chapter Two briefly describes the technology that makes electronic commerce possible, while Chapter Three introduces the topic of Web strategy. The major functions of marketing are described ...