DSpace Haiphong Private University: Recent submissions

Now showing items 961-980 of 32293

    • The Product Manager's Handbook, Fourth Edition 

      Gorchels, Linda (McGraw-Hill, 2012)
      The essential guide to seamless product management for today's fluid, unpredictable business world Long considered the most useful and insightful guide of its kind, The Product Manager's Handbook has been fully revised and ...

    • Strategic brand management: building, measuring, and managing brand equity, Fourth Edition 

      Keller, Kevin Lane (Pearson, 2013)
      Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical ...

    • Channel Management: Marketing 04.07 

      Forsyth, Patrick (Capstone Publishing, 2002)
      Fast track route to effective channel management Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation Examples and lessons from benchmark ...

    • Marketing Channels, Seventh Edition 

      Coughlan, Anne T. (Prentice-Hall, 2006)
      For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channels shows students how to design, develop, maintain and manage effective relationships ...

    • Marketing Channel Strategy, Eighth Edition 

      Palmatier, Robert; Stern, Louis; El-Ansary, Adel (Pearson, 2014)
      For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective ...

    • Human Resource Management, Fifteenth Edition 

      Dessler, Gary (Pearson, 2017)
      Human Resource Management, 15th edition, provides students in human resource management courses and practicing managers with a full and practical introduction to modern human resource management concepts and techniques in ...

    • Fundamentals of Supply Chain Management 

      Lu, Dawei (Ventus Publishing ApS, 2011)
      This book is based upon my 15 years of teaching experience gained through working in 6 different countries around world. Most of my courses on supply chain management were targeted at the master and executive levels, from ...

    • Supply Chain Management: Strategy, Planning, and Operation, Seventh Edition (Global Edition) 

      Chopra, Sunil (Pearson, 2019)
      This book is targeted toward an academic as well as a practitioner audience. On the academic side, it is appropriate for MBA students, engineering master’s students, and senior undergraduate students interested in supply ...

    • Essentials of Supply Chain Management, Fifth Edition 

      Hugos, Michael H. (Wiley, 2024)
      In the newly updated fifth edition of Essentials of Supply Chain Management, supply chain veteran Michael Hugos delivers a contemporary discussion of supply chain operations. He explains the supply chain issues and pitfalls ...

    • International Economics: Theory And Policy, Tenth Edition 

      Krugman, Paul R.; Obstfeld, Maurice; Melitz, Marc (Pearson, 2015)
      For courses in International Economics, International Finance, and International Trade. A balanced approach to theory and policy applications. International Economics: Theory and Policy provides engaging, balanced coverage ...

    • Handbook of Supply Chain Management, Second Edition 

      Ayers, James B. (Auerbach Publications, 2006)
      Supply chain management (SCM) disciplines have produced a flood of new concepts, methods, and tools. if applied wisely, they will improve results. A resource that weeds out and consolidates this new information will lower ...

    • Retail Supply Chain Management 

      Ayers, James B.; Odegaard, Mary Ann (Auerbach Publications, 2008)
      A consequence of business specialization is the implementation of weak processes that cross departmental and corporate boundaries. Supply chain management (SCM) addresses this issue by requiring a process view that reaches ...

    • Supply Chain Network Design: Applying Optimization and Analytics to the Global Supply Chain 

      Watson, Michael (FT Press, 2013)
      Using strategic supply chain network design, companies can achieve dramatic savings from their supply chains. Now, experts at IBM and Northwestern University have brought together both the rigorous principles and the ...

    • E-Business and E-Commerce Management: Strategy, Implementation and Practice, Fourth edition 

      Chaffey, Dave (Prentice Hall, 2009)
      Popular for its cutting edge and contemporary coverage, its international approach and its balance of the technical and managerial topics of central importance to developing an understanding of this subject, this book is ...

    • E-supply Chain Technologies and Management 

      Zhang, Qingyu (IGI, 2007)
      The objective of the book is to explore the concepts, modeling, technologies, IT infrastructures, and performance management of the e-supply chain and develop a broad understanding of issues pertaining to the use of emerging ...

    • Supply Chain Information Technology, Second Edition 

      Olson, David Louis (Business Expert Press, 2014)
      The rapid growth in computer technology provides supply chain managers with valuable tools to better coordinate and control their operations. This book seeks to describe systems available to give supply chains information ...

    • Transportation: A Global Supply Chain Perspective, 10th Edition 

      Novack, Robert A.; Gibson, Brian; Suzuki, Yoshinori (Cengage, 2024)
      Transportation is the critical link in successful supply chains. It is a key facilitator of global economic development, quality of life improvement, and enterprise success. Effective transportation processes ensure the ...

    • Transportation: a global supply chain perspective, Ninth Edition 

      Novack, Robert A. (Cengage, 2019)
      TRANSPORTATION: A SUPPLY CHAIN PERSPECTIVE, 9E equips you with a solid understanding of what is arguably the most critical and complex component of global supply chains. You learn the fundamental role and importance of ...

    • Global suppliers’ selection in foreign-aid funded procurement using the quality function deployment matrix 

      Khan, Shahadat; Rahman, Shams (International Journal of Integrated Supply Management, 2010)
      The supplier selection criteria used by the industrial buyers are considered critical elements for suppliers’ choice process. However, little attention has so far been given to identify the specific selection criteria, and ...

    • Developing design principles for the digitalisation of purchasing and supply management 

      Sraia, Jagjit Singh; Lorentz, Harri (Journal of Purchasing and Supply Management, 2018)
      This paper develops an approach to evaluating designs for digitalisation interventions in purchasing and supply management (PSM), and identifies some fundamental design principles for such interventions. A set of advanced ...