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Showing results 1 to 15 of 15
Issue DateTitleAuthor(s)
2012Advertisers at WorkTuten, Tracy
2017Advertising : what everyone needs to knowEinstein, Mara
2011Advertising Age: The Principles of Advertising and Marketing Communication at WorkThorson, Esther; Duffy, Margaret
2008Buyology: truth and lies about why we buy / byLindstrom, Martin
2010Communicate!Verderber, Rudolph F.
2011Contemporary MarketingBoone, Louis E.; Kurtz, David L.
2015Creating Value: The Theory and Practice of Marketing Semiotics ResearchOswald, Laura R.
2012A Creator’s Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple PlatformsPhillips, Andrea
2017Integrated Advertising, Promotion, and Marketing CommunicationsClow, Kenneth E.; Baack, Donald E.
2009Launch! Advertising and Promotion in Real TimeSolomon, Michael; Nizan, Amit
2014Managerial Economics: A Problem Solving ApproachFroeb, Luke M.
2010Marketing StrategyFerrell, O. C.; Hartline, Michael D.
2014Mobile Marketing: How Mobile Technology is Revolutionizing Marketing, Communications and AdvertisingRowles, Daniel
2010The psychology of advertisingFennis, Bob Michaël; Stroebe, Wolfgang
2010Services Marketing: Concepts, Strategies, & Cases, 4th EditionHoffman, K. Douglas; Bateson, John E.G.
Showing results 1 to 15 of 15