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http://lib.hpu.edu.vn/handle/123456789/30266| Title: | Advertising Age: The Principles of Advertising and Marketing Communication at Work |
| Authors: | Thorson, Esther Duffy, Margaret |
| Keywords: | Advertising Marketing Communication The Principles of Advertising |
| Issue Date: | 2011 |
| Publisher: | South-Western College |
| Abstract: | Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment. |
| URI: | https://lib.hpu.edu.vn/handle/123456789/30266 |
| ISBN: | 9781111528751 9781111528751 |
| Appears in Collections: | Sociology |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Advertising-Age-1315.pdf Restricted Access | 5.91 MB | Adobe PDF |  View/Open Request a copy |
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