Advertising Age: The Principles of Advertising and Marketing Communication at Work

Please use this identifier to cite or link to this item: http://lib.hpu.edu.vn/handle/123456789/30266

Full metadata record

DC Field	Value	Language
dc.contributor.author	Thorson, Esther	en_US
dc.contributor.author	Duffy, Margaret	en_US
dc.date.accessioned	2018-04-09T08:16:44Z
dc.date.available	2018-04-09T08:16:44Z
dc.date.issued	2011	en_US
dc.identifier.isbn	9781111528751	en_US
dc.identifier.isbn	9781111528751	en_US
dc.identifier.other	HPU5161315	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/30266	-
dc.description.abstract	Interested in learning about the challenging, exciting, and the societal important fields of advertising and marketing communication? This book catapults you into that world. You'll learn what it's like to work in these fields and about all the tools available to you as a professional persuader in today's media environment.	en_US
dc.format.extent	194 p.	en_US
dc.format.mimetype	application/pdf	en_US
dc.language.iso	en	en_US
dc.publisher	South-Western College	en_US
dc.subject	Advertising	en_US
dc.subject	Marketing Communication	en_US
dc.subject	The Principles of Advertising	en_US
dc.title	Advertising Age: The Principles of Advertising and Marketing Communication at Work	en_US
dc.type	Book	en_US
dc.size	5,912 KB	en_US
dc.department	Sociology	en_US
Appears in Collections:	Sociology

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