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http://lib.hpu.edu.vn/handle/123456789/26660| Title: | Contemporary Marketing |
| Authors: | Boone, Louis E. Kurtz, David L. |
| Keywords: | Contemporary Marketing Marketing Advertising |
| Issue Date: | 2011 |
| Publisher: | Cengage Learning |
| Abstract: | CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself. |
| URI: | https://lib.hpu.edu.vn/handle/123456789/26660 |
| ISBN: | 1111221782 9781111221782 |
| Appears in Collections: | Sociology |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| 467_Contemporary_Marketing.pdf Restricted Access | 36.67 MB | Adobe PDF |  View/Open Request a copy |
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