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Please use this identifier to cite or link to this item: http://lib.hpu.edu.vn/handle/123456789/26660
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dc.contributor.authorBoone, Louis E.en_US
dc.contributor.authorKurtz, David L.en_US
dc.date.accessioned2017-09-07T03:59:46Z
dc.date.available2017-09-07T03:59:46Z
dc.date.issued2011en_US
dc.identifier.isbn1111221782en_US
dc.identifier.isbn9781111221782en_US
dc.identifier.otherHPU5160467en_US
dc.identifier.urihttps://lib.hpu.edu.vn/handle/123456789/26660-
dc.description.abstractCONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.en_US
dc.format.extent806 p.en_US
dc.format.mimetypeapplication/pdfen_US
dc.language.isoenen_US
dc.publisherCengage Learningen_US
dc.subjectContemporary Marketingen_US
dc.subjectMarketingen_US
dc.subjectAdvertisingen_US
dc.titleContemporary Marketingen_US
dc.typeBooken_US
dc.size36,674Kben_US
dc.departmentSociologyen_US
Appears in Collections:Sociology

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