Retail Management, Global Edition

Abstract

1. An Introduction to Retailing2. Building and Sustaining Relationships in Retailing3. Strategic Planning in Retailing4. Retail Institutions by Ownership5. Retail Institutions by Store-Based Strategy Mix6. Web, Nonstore-Based, and Other Forms of Nontraditional Retailing7. Identifying and Understanding Consumers8. Information Gathering and Processing in Retailing9. Trading-Area Analysis10. Site Selection11. Retail Organization and Human Resource Management12. Operations Management: Financial Dimensions13. Operations Management: Operational Dimensions14. Developing Merchandise Plans15. Implementing Merchandise Plans16. Financial Merchandise Management17. Pricing in Retailing18. Establishing and Maintaining a Retail Image19. Promotional Strategy20. Integrating and Controlling the Retail StrategyAppendix: Careers in Retailing