The Facebook Marketing Book

Abstract

As a marketer on Facebook, you’re there to do business and make money, not just make friends. It is vital that you track the performance of your efforts and how they relate to your company’s bottom line. Facebook allows you to easily analyze the activity on your Pages, applications, and Facebook ads with its Insights system. Use Insights for both high-level and detailed analytics. If you’re integrating your Facebook marketing efforts with your external website (as you should be), you can also use your non-Facebook analytics system to track the effectiveness of the new traffc you’re driving from the social network.