Strategic Management of Technological Innovation

Abstract

This book is designed to be a primary text for courses in the strategic management of innovation and new product development. Such courses are frequently taught in both business and engineering programs, thus, this book has been written with the needs of business andPreface vii engineering students in mind. This fifth edition of the text has been comprehensively revised to ensure that the frameworks and tools are rigorous and comprehensive, the examples are fresh and exciting, and the figures and cases represent the most current information available.