No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing

Abstract

The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, Rand D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media-or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how.