Managerial Economics and Strategy

Abstract

This book differs from other managerial economics texts in three main ways. It places greater emphasis than other texts on modern theories that are increasingly useful to managers in areas such as industrial organization, transaction cost theory, game theory, contract theory, and behavioral economics. It makes more extensive use of real-world business examples to illustrate how to use economic theory in making business decisions. It employs a problem-based approach to demonstrate how to apply economic theory to specific business decisions.