| dc.contributor.author | Keller, Kevin Lane | en_us |
| dc.date.accessioned | 2025-04-21T02:13:44Z | |
| dc.date.available | 2025-04-21T02:13:44Z | |
| dc.date.issued | 2013 | en_us |
| dc.identifier.isbn | 9780132664257 | en_us |
| dc.identifier.isbn | 9780273779414 | en_us |
| dc.identifier.other | HPU2166497 | en_us |
| dc.identifier.uri | https://lib.hpu.edu.vn/handle/123456789/35733 | |
| dc.description.abstract | Incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-and thus improving the long-termprofitabilityof specific brand strategies. | en_us |
| dc.format.extent | 591 p. | en_us |
| dc.format.mimetype | application/pdf | |
| dc.language.iso | en | en_us |
| dc.publisher | Pearson | en_us |
| dc.subject | Brand management | en_us |
| dc.subject | Business | en_us |
| dc.subject | Product Management | en_us |
| dc.title | Strategic brand management: building, measuring, and managing brand equity, Fourth Edition | en_us |
| dc.type | Book | en_us |
| dc.size | 19.6 MB | en_us |
| dc.department | Technology | en_us |
