Marketing: Real People, Real Choices

dc.contributor.author	Solomon, Michael R.	en_US
dc.contributor.author	Marshall, Greg W.	en_US
dc.contributor.author	Stuart, Elnora W.	en_US
dc.date.accessioned	2022-07-26T03:02:03Z
dc.date.available	2022-07-26T03:02:03Z
dc.date.issued	2017	en_US
dc.identifier.isbn	9780134292663	en_US
dc.identifier.other	HPU2165364	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/34625
dc.description.abstract	Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows readers how marketing concepts are implemented, and what they really mean in the marketplace. The 9th Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps readers actively learn and retain chapter content, so they know what’s happening in the world of marketing today.	en_US
dc.format.extent	597p.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en	en_US
dc.publisher	Pearson	en_US
dc.subject	Business	en_US
dc.subject	Marketing	en_US
dc.subject	Sales	en_US
dc.title	Marketing: Real People, Real Choices	en_US
dc.type	Book	en_US
dc.size	85,2 MB	en_US
dc.department	Sociology	en_US