Exploing Public Relations

dc.contributor.author	Tench, Ralph	en_US
dc.contributor.author	Yeomans, Liz	en_US
dc.date.accessioned	2018-01-22T08:42:47Z
dc.date.available	2018-01-22T08:42:47Z
dc.date.issued	2013	en_US
dc.identifier.isbn	978-0-273-75777-1	en_US
dc.identifier.isbn	978-0-273-75781-8	en_US
dc.identifier.isbn	978-0-273-79489-9	en_US
dc.identifier.isbn	145-146-146-1	en_US
dc.identifier.isbn	0273757776	en_US
dc.identifier.other	HPU5161049	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/29113
dc.description.abstract	Exploring Public Relations is the definitive academic text on Public Relations. Now in its third edition, the book is essential reading on courses in PR at undergraduate and postgraduate level. It continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life, and includes many case studies, activity exercises, discussion questions and full colour photographs to illustrate the discussions in the text. There is new coverage of the impact of Web 2.0 technologies on PR as well as updated case studies and examples throughout the book to engage students of this exciting subject	en_US
dc.format.extent	596 p.	en_US
dc.format.mimetype	application/pdf	en_US
dc.language.iso	en	en_US
dc.publisher	Pearson Education	en_US
dc.subject	Exploing Public Relations	en_US
dc.subject	Public Relations	en_US
dc.subject	Relations	en_US
dc.title	Exploing Public Relations	en_US
dc.type	Book	en_US
dc.size	17,466Kb	en_US
dc.department	Sociology	en_US