Consumer Behaviour: A European Perspective

dc.contributor.author	Solomon, Michael	en_US
dc.date.accessioned	2017-12-26T03:02:14Z
dc.date.available	2017-12-26T03:02:14Z
dc.date.issued	2013	en_US
dc.identifier.isbn	0273772724	en_US
dc.identifier.isbn	978-0-273-77272-9	en_US
dc.identifier.isbn	978-0-273-77275-0	en_US
dc.identifier.isbn	978-0-273-78108-0	en_US
dc.identifier.isbn	0273772759	en_US
dc.identifier.isbn	0273781081	en_US
dc.identifier.other	HPU5160940	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/28631
dc.description.abstract	Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure also provides a multi-disciplinary approach, including the latest data to profile European consumers. This book is ideal for second and third year undergraduate marketing students, undergraduate students taking a consumer behaviour module as part of a business course and postgraduate students on masters courses in marketing.	en_US
dc.format.extent	701 p.	en_US
dc.format.mimetype	application/pdf	en_US
dc.language.iso	en	en_US
dc.publisher	Pearson Education	en_US
dc.subject	Consumer Behaviour	en_US
dc.subject	Business	en_US
dc.subject	Marketing	en_US
dc.title	Consumer Behaviour: A European Perspective	en_US
dc.type	Book	en_US
dc.size	15,547Kb	en_US
dc.department	Sociology	en_US