Selling Today: Partnering to Create Value, 12th Edition
dc.contributor.author | Manning, Gerald L. | en_US |
dc.contributor.author | Reece, Barry L. | en_US |
dc.contributor.author | Ahearne, Michael | en_US |
dc.date.accessioned | 2017-12-20T02:23:15Z | |
dc.date.available | 2017-12-20T02:23:15Z | |
dc.date.issued | 2011 | en_US |
dc.identifier.isbn | 0132109867 | en_US |
dc.identifier.isbn | 9780132109864 | en_US |
dc.identifier.other | HPU5160894 | en_US |
dc.identifier.uri | https://lib.hpu.edu.vn/handle/123456789/28526 | |
dc.description.abstract | Extensive, real-world applications, carefully integrated with current personal selling concepts. Selling Today: Partnering to Create Value helps readers understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of “learn by doing” materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares readers to succeed as members of a new generation of businesspeople. | en_US |
dc.format.extent | 545 p. | en_US |
dc.format.mimetype | application/pdf | en_US |
dc.language.iso | en | en_US |
dc.publisher | Pearson Education | en_US |
dc.subject | Selling Today | en_US |
dc.subject | Sales | en_US |
dc.subject | Service | en_US |
dc.title | Selling Today: Partnering to Create Value, 12th Edition | en_US |
dc.type | Book | en_US |
dc.size | 21,356Kb | en_US |
dc.department | Sociology | en_US |
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Sociology [3750]