The Management of Technology and Innovation: A Strategic Approach, 2nd Edition
| dc.contributor.author | White, Margaret A. | en_US |
| dc.contributor.author | Bruton, Garry D. | en_US |
| dc.date.accessioned | 2017-10-17T02:36:38Z | |
| dc.date.available | 2017-10-17T02:36:38Z | |
| dc.date.issued | 2010 | en_US |
| dc.identifier.isbn | 0538478225 | en_US |
| dc.identifier.isbn | 9780538478229 | en_US |
| dc.identifier.other | HPU5160638 | en_US |
| dc.identifier.uri | https://lib.hpu.edu.vn/handle/123456789/27847 | |
| dc.description.abstract | THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for readers of all backgrounds, and the book strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools you can use to support effective strategic decision-making. | en_US |
| dc.format.extent | 411 p. | en_US |
| dc.format.mimetype | application/pdf | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Cengage Learning | en_US |
| dc.subject | The Management of Technology | en_US |
| dc.subject | Innovation | en_US |
| dc.subject | A Strategic Approach | en_US |
| dc.title | The Management of Technology and Innovation: A Strategic Approach, 2nd Edition | en_US |
| dc.type | Book | en_US |
| dc.size | 3,322Kb | en_US |
| dc.department | Sociology | en_US |
Files in this item
This item appears in the following Collection(s)
-
Sociology [3750]