Contemporary Marketing

dc.contributor.author	Boone, Louis E.	en_US
dc.contributor.author	Kurtz, David L.	en_US
dc.date.accessioned	2017-09-07T03:59:46Z
dc.date.available	2017-09-07T03:59:46Z
dc.date.issued	2011	en_US
dc.identifier.isbn	1111221782	en_US
dc.identifier.isbn	9781111221782	en_US
dc.identifier.other	HPU5160467	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/26660
dc.description.abstract	CONTEMPORARY MARKETING 15E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Fifteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.	en_US
dc.format.extent	806 p.	en_US
dc.format.mimetype	application/pdf	en_US
dc.language.iso	en	en_US
dc.publisher	Cengage Learning	en_US
dc.subject	Contemporary Marketing	en_US
dc.subject	Marketing	en_US
dc.subject	Advertising	en_US
dc.title	Contemporary Marketing	en_US
dc.type	Book	en_US
dc.size	36,674Kb	en_US
dc.department	Sociology	en_US