Collaboration and Co-creation: New Platforms for Marketing and Innovation

dc.contributor.author	Bhalla, Gaurav	en_US
dc.date.accessioned	2016-10-27T06:26:48Z
dc.date.available	2016-10-27T06:26:48Z
dc.date.issued	2011	en_US
dc.identifier.isbn	9781441970817	en_US
dc.identifier.other	HPU2160752	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/23882
dc.description.abstract	“If running your business seems more difficult lately, reading this book will help you understand why. It will also provide insights into how collaboration and co-creation can improve your company’s performance.” --Vince Barabba, Author, Meeting of the Minds, and Founder and Chairman, Market Insight Corporation “Gaurav Bhalla is after big game: how the world’s leading institutions are connecting and collaborating with their most important asset – their customers – in novel and important ways…This book is an important one to read for any marketing, market research, or product innovation professional.” --Steve Howe, CEO, Passenger	en_US
dc.format.extent	216 p.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en	en_US
dc.publisher	Springer-Verlag New York	en_US
dc.subject	Innovation	en_US
dc.subject	Marketing	en_US
dc.subject	Business	en_US
dc.title	Collaboration and Co-creation: New Platforms for Marketing and Innovation	en_US
dc.type	Book	en_US
dc.size	3.47 MB	en_US
dc.department	English resources	en_US