Marketing Management, 14th Edition

dc.contributor.author	Kotler, Philip	en_US
dc.contributor.author	Keller, Kevin Lane	en_US
dc.date.accessioned	2016-10-27T06:26:48Z
dc.date.available	2016-10-27T06:26:48Z
dc.date.issued	2012	en_US
dc.identifier.isbn	978-0-13-210292-6	en_US
dc.identifier.other	HPU2160751	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/23880
dc.description.abstract	Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab–Pearson’s online tutorial and assessment platform.	en_US
dc.format.extent	812 p.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en	en_US
dc.publisher	Prentice Hall	en_US
dc.subject	Marketing	en_US
dc.subject	Business	en_US
dc.subject	Marketing management	en_US
dc.title	Marketing Management, 14th Edition	en_US
dc.type	Book	en_US
dc.size	33.2 MB	en_US
dc.department	English resources	en_US