Marketing

dc.contributor.author	Grewal, Dhruv	en_US
dc.contributor.author	Levy, Michael	en_US
dc.date.accessioned	2016-10-27T06:26:46Z
dc.date.available	2016-10-27T06:26:46Z
dc.date.issued	2013	en_US
dc.identifier.isbn	9780078029004	en_US
dc.identifier.other	HPU2160750	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/23879
dc.description.abstract	Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect Plus, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.	en_US
dc.format.extent	773 p.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en	en_US
dc.publisher	McGraw-Hill/Irwin	en_US
dc.subject	Marketing	en_US
dc.subject	Business	en_US
dc.subject	Customer	en_US
dc.title	Marketing	en_US
dc.type	Book	en_US
dc.size	92.6 MB	en_US
dc.department	English resources	en_US