Browsing Sách - tài liệu tham khảo by Subject "Management"

Now showing items 1-7 of 7

    • Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant 

      Kim, W. Chan; Mauborgne, Renée (Harvard Business Review Press, 2005)
      Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: ...

    • The C.R.M. Pocketbook 

      Alexander, David; Turner, Charles (Management Pocketbooks, 2001)
      We are living in an increasingly competitive and rapidly changing environment where it is more difficult to acquire, retain and develop customers profitably. Who can doubt that the right customers are vital to your business's ...

    • The Essential Drucker 

      Drucker, Peter F. (HarperCollins, 2001)
      The Essential Drucker has two purposes. First, it offers, I hope, a coherent and fairly comprehensive Introduction to Management. But second, it gives an Overview of my works on management and thus answers a question that ...

    • Getting to YES: Negotiating Agreement Without Giving In 

      Fisher, Roger; Ury, William
      In the last ten years negotiation as a field for academic and professional concern has grown dramatically. New theoretical works have been published, case studies have been produced, and empirical research undertaken. Ten ...

    • ISO 14001 Guidance Manual 

      Martin, Raymond (National Center for Environmental Decision - Making Research, 1998)
      This manual has been developed and organized to assist all interested organizations in the development of an Environmental Management System (EMS) that is consistent with the ISO 14001 Standard, achieves EMS Registration, ...

    • Marketing Management 

      Kotler, Philip (Pearson Custom, 2002)
      This worldwide best-selling book highlights the most recent trends and developments in global marketing-with an emphasis on the importance of teamwork between marketing and all the other functions of the business. It ...

    • MBA In A Day: What You Would Learn At Top-Tier Business Schools (If You Only Had The Time!) 

      Stralser, Steven (Jonh Wiley and Sons, 2004)
      The same critical information top business schools teach Based on Professor Stralser's popular seminar series, MBA in a Day? is specifically designed for the busy professional (physician, attorney, architect, nonprofit ...