Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

dc.contributor.author	Stroud, Dick	en_US
dc.contributor.author	Walker, Kim	en_US
dc.date.accessioned	2016-07-06T01:18:48Z
dc.date.available	2016-07-06T01:18:48Z
dc.date.issued	2013	en_US
dc.identifier.isbn	978-1-349-35095-7	en_US
dc.identifier.isbn	978-0-230-37820-9	en_US
dc.identifier.other	HPU2160216	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/22199
dc.description.abstract	Marketers continually have to acquire skills and knowledge to cope with opportunities provided by new technologies and the ever-changing needs and wants of consumers. The authors hope that Marketing to the Ageing Consumer provides the knowledge and techniques to help marketers ben-efit from a new dimension of change that will progressively affect all areas of their work.	en_US
dc.format.extent	264 p.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en	en_US
dc.publisher	Palgrave Macmillan UK	en_US
dc.subject	Marketing	en_US
dc.subject	Ageing consume	en_US
dc.subject	Business	en_US
dc.title	Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business	en_US
dc.type	Book	en_US
dc.size	1.47 MB	en_US
dc.department	English resources	en_US