Business to Business Marketing Management: A Global Perspective

dc.contributor.author	Zimmerman, Alan	en_US
dc.contributor.author	Blythe, Jim	en_US
dc.date.accessioned	2016-07-06T01:18:47Z
dc.date.available	2016-07-06T01:18:47Z
dc.date.issued	2013	en_US
dc.identifier.isbn	9780415537025	en_US
dc.identifier.other	HPU2160214	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/22197
dc.description.abstract	This new edition has been completely rewritten, and features expanded sections on globalisation and purchasing, plus brand new sections on social media marketing and intellectual property. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. At the same time, it's comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.	en_US
dc.format.extent	528 p.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en	en_US
dc.publisher	Routledge	en_US
dc.subject	Business	en_US
dc.subject	Business marketing	en_US
dc.subject	Business management	en_US
dc.title	Business to Business Marketing Management: A Global Perspective	en_US
dc.type	Book	en_US
dc.size	3.90 MB	en_US
dc.department	English resources	en_US