The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing

dc.contributor.editor	Kourdi, Jeremy	en_US
dc.date.accessioned	2016-07-06T01:18:06Z
dc.date.available	2016-07-06T01:18:06Z
dc.date.issued	2011	en_US
dc.identifier.isbn	978-0-470-66015-7	en_US
dc.identifier.isbn	978-1-119-99359-9	en_US
dc.identifier.isbn	978-1-119-97413-0	en_US
dc.identifier.isbn	978-1-119-97414-7	en_US
dc.identifier.other	HPU2160339	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/22094
dc.description.abstract	This book celebrates 100 years of marketing, examining its development and evolution and highlighting key topics that have defined the subject in that period, and that will shape the future. Written to celebrate the Institute's centenary, The Marketing Century explains: how the key elements of marketing have developed, how the various aspects of marketing contribute to performance, what it is that great marketers do, and how the discipline of marketing may develop in the future.	en_US
dc.format.extent	280 p.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en	en_US
dc.publisher	Wiley	en_US
dc.subject	Marketing	en_US
dc.subject	Business	en_US
dc.subject	Marketing century	en_US
dc.title	The marketing century : how marketing drives business and shapes society : The Chartered Institute of Marketing	en_US
dc.type	Book	en_US
dc.size	2.28 MB	en_US
dc.department	English resources	en_US

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