“Laurel Delaney writes in a tremendous spirit of service to entrepreneurial and small business leaders navigating the opportunities of globalization. Whether leading a fresh startup, a small business, or an entrepreneurial ...

The Little Book of Big Management Wisdom outlines 90 of the greatest management quotations ever. The majority of quotes have been taken from legendary business leaders and commentators, including Warren Buffet and Peter ...

Thard-pressed managers to separate great theories from passing fads. Unfortunately, even when a manager does fnd a great theory, it he sheer number of management theories makes it difcult for is unlikely that it will come ...

For courses in global marketing. Marketing Research: The Fundamentals The Eighth Edition of Marketing Research continues to provide students with a "nuts and bolts" introduction to the field of marketing research. Intended ...

This book contains a Strategic Management Model that runs through the first 12 chapters and is made operational through the Strategic Audit, a complete case analysis methodology. The Strategic Audit provides a professional ...

Kenneth and Jane Laudon’s popular Management Information Systems: Managing the Digital Firm continues to define the way MIS courses are taught. Designed for business students, the text provides insight into how contemporary ...

For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides ...

Peter Drucker, the early and highly respected management guru, once said that management was largely about making things difficult for other people. HR is a management function which many people regard as making life ...

The book you have before you is one of the world’s most popular introductory management textbooks. It’s used by several hundred U.S. colleges and universities, it’s translated into Spanish, French, Russian, Dutch, Bahasa, ...

This highly engaging, bestselling textbook, now in its eighth edition, offers a comprehensive examination of contemporary human resource management issues and debates. Aimed at undergraduate, postgraduate and MBA students, ...