Browsing Sociology by Subject "A Strategic Approach"

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The Management of Technology and Innovation: A Strategic Approach, 2nd Edition

White, Margaret A.; Bruton, Garry D. (Cengage Learning, 2010)

THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The book illustrates how these functions intertwine to play ...