Browsing Sociology by Author "Ragland, Charles B."

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Marketing Challenges in a Turbulent Business Environment: Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress

Groza, Mark D.; Ragland, Charles B. (Springer International Publishing, 2016)

Edited in collaboration with the Academy of Marketing Science, this book contains the full proceedings of the 2014 Academy of Marketing Science World Marketing Congress held in Lima, Peru. The key challenge for marketers ...