Social commerce: Marketing, Technology and Management

dc.contributor.author	Turban, Efraim	en_US
dc.contributor.author	Strauss, Judy	en_US
dc.contributor.author	Lai, Linda	en_US
dc.date.accessioned	2016-06-10T08:32:49Z
dc.date.available	2016-06-10T08:32:49Z
dc.date.issued	2016	en_US
dc.identifier.isbn	978-3-319-17027-5	en_US
dc.identifier.isbn	978-3-319-17028-2	en_US
dc.identifier.other	HPU1160060	en_US
dc.identifier.uri	https://lib.hpu.edu.vn/handle/123456789/21235
dc.description.abstract	The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce, supporting theories and concepts, marketing communications, customer engagement and metrics, social shopping, social customer service and CRM contents, the social enterprise, innovative applications, strategy and performance management, and implementing social commerce systems.	en_US
dc.format.extent	331 p.	en_US
dc.format.mimetype	application/pdf
dc.language.iso	en	en_US
dc.publisher	Springer International Publishing	en_US
dc.relation.ispartofseries	Springer Texts in Business and Economics	en_US
dc.subject	Social commerce	en_US
dc.subject	Marketing	en_US
dc.subject	Technology	en_US
dc.subject	Management	en_US
dc.title	Social commerce: Marketing, Technology and Management	en_US
dc.type	Book	en_US
dc.size	9,048KB	en_US
dc.department	English resources	en_US