Browsing Technology by Author "Rach, Melissa"
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Content Strategy for the Web
Halvorson, Kristina; Rach, Melissa (New Riders Press, 2012)BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings ...