Now showing items 281-300 of 6959

    • Management Information Systems: Managing the Digital Firm 

      Laudon, Kenneth C.; Laudon, Jane P. (Pearson, 2017)
      Kenneth and Jane Laudon’s popular Management Information Systems: Managing the Digital Firm continues to define the way MIS courses are taught. Designed for business students, the text provides insight into how contemporary ...
    • Macroeconomics: A European Perspective 

      Blanchard, Olivier; Amighini, Alessia; Giavazzi, Francesco (Pearson, 2017)
      This book gives students a thorough understanding of macroeconomics by taking a unified view of the subject, allowing connections to be made between the short, medium and long run. Re-written almost from scratch in light ...
    • Industrial Organization: Competition, Strategy and Policy 

      Lipczynski, John; Goddard, John; Wilson, John O. S. (Pearson, 2017)
      Industrial Organisation: Competition, Strategy, Policy provides a thorough treatment of the core concepts and theories underlying the economics of industrial organization. In this new fifth edition, the authors use an array ...
    • Exploring Public Relations: Global Strategic Communication 

      Tench, Ralph; Yeomans, Liz (Pearson, 2017)
      This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and ...
    • Technical Communication, MLA Update (14th Edition) 

      Lannon, John M.; Gurak, Laura J. (Pearson, 2017)
      Comprehensive, user-friendly instruction in workplace writing, technical communication, business writing Today’s employees are tasked with writing documents such as emails, memos, letters, and informal reports, as well as ...
    • Understanding the Essentials of Critical Care Nursing 

      Perrin, Kathleen; MacLeod, Carrie (Pearson, 2017)
      This title is appropriate for all associate and baccalaureate-level courses in critical care and advanced adult or medical surgical nursing, as well as for hospital orientation programs for beginning critical care nurses. ...
    • Business Intelligence, Analytics, and Data Science: A Managerial Perspective 

      Sharda, Ramesh; Delen, Dursun; Turban, Efraim (Pearson, 2017)
      For courses on Business Intelligence or Decision Support Systems. A managerial approach to understanding business intelligence systems. To help future managers use and understand analytics, Business Intelligence provides ...
    • Microeconomics: Theory and Applications with Calculus 

      Perloff, Jeffrey M. (Pearson, 2017)
      This book is a new type of intermediate microeconomics textbook. Previously, the choice was between books that use calculus to present formal theory dryly and with few, if any, applications to the real world and books that ...
    • Integrated Advertising, Promotion, and Marketing Communications 

      Clow, Kenneth E.; Baack, Donald E. (Pearson, 2017)
      Integrated advertising and marketing communications taught through real-life application Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches ...
    • Globalization and Diversity: Geography of a Changing World 

      Rowntree, Les (Pearson, 2017)
      Helping Students Understand the Tension Between Globalization and Local Diversity. This contemporary approach to World Regional Geography introduces the latest ideas, concepts, and theories in geography while also developing ...
    • Accounting Information Systems 

      Romney, Marshall B.; Steinbart, Paul J. (Pearson, 2017)
      Accounting Information Systems, 14th Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of recent regulatory developments on the design ...
    • Introduction to forensic and criminal psychology 

      Howitt, Dennis (Pearson, 2017)
      Introduction to Forensic Criminal Psychology 6th edition provides a clear, comprehensive and engaging coverage of the subject. With a continued emphasis on key empirical findings and the theory stemming from this research, ...
    • Accounting and Finance for Non-Specialists 

      Atrill, Peter; McLaney, Eddie (Pearson, 2017)
      This book provides an introduction to accounting and finance. It is aimed at: Students who are not majoring in accounting or finance but who are, nevertheless, studying introductory-level accounting and finance as part of ...
    • Essentials of Human Anatomy and Physiology 

      Marieb, Elaine N.; Keller, Suzanne M. (Pearson, 2017)
      Focus on the Essential What, How, and Why of Human Anatomy and Physiology With the 12th Edition of Essentials of Human Anatomy and Physiology, science educator Suzanne Keller joins bestselling author Elaine Marieb in ...
    • Human Anatomy (9 ed.) 

      Martini, Frederic H.; Tallitsch, Robert B.; Nath, Judi L. (Pearson, 2017)
      Revered for its groundbreaking, atlas-style format, detailed illustrations, and exceptionally clear photographs, Human Anatomy has long been known for its quality and sophistication, as well as its scope and level of ...
    • Quality 

      Summers, Donna C. S. (Pearson, 2017)
      Quality, 6/e provides the tools and techniques needed to help organizations improve in the areas of quality, productivity, and safety. Using a wide-range of industry examples, insightful case studies, clear explanations ...
    • Statistics. Informed Decisions Using Data 

      Sullivan, Michael (Pearson, 2017)
      Statistics: Informed Decisions Using Data, Fifth Edition, gives students the tools to see a bigger picture and make informed choices. As a current introductory statistics instructor, Mike Sullivan III presents a text that ...
    • Organizational behavior 

      Judge, Timothy A.; Robbins, Stephen P. (Pearson, 2017)
      Help Students Better Understand Their Behavioral and Interpersonal Skills Long considered the standard for all organizational behavior textbooks, Organizational Behavior provides the research you want, in the language ...
    • Basic Technical Mathematics with Calculus (11th Edition) 

      Washington, Allyn J.; Evans, Richard (Pearson, 2017)
      For courses in technical and pre-engineering technical programs or other programs for which coverage of basic mathematics is required. The best-seller in technical mathematics gets an “Oh, wow!” update The 11th Edition ...
    • Webs of Influence: The Psychology of Online Persuasion 

      Nahai, Nathalie (Pearson, 2017)
      With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this second edition of Webs of ...