Browsing by Subject "Business markets"

Now showing items 1-2 of 2

    • Business Project Management and Marketing: Mastering Business Markets 

      Kleinaltenkamp, Michael; Plinke, Wulff; Geiger, Ingmar (Springer-Verlag Berlin Heidelberg, 2016)
      Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal ...

    • Business Relationship Management and Marketing: Mastering Business Markets 

      Kleinaltenkamp, Michael; Plinke, Wulff; Geiger, Ingmar (Springer-Verlag Berlin Heidelberg, 2015)
      Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding ...